Lewis Pugh's mind-shifting Everest swim Editor's note: TED is a nonprofit organization devoted to "Ideas worth spreading," which it makes available through talks posted on its website. Swimmer Lewis Pugh spoke at the TED Global conference in July in Oxford, England. (CNN) -- Lewis Pugh was standing in the Arctic in a Speedo about to plunge into water just shy of the freezing point when he came to grips with the challenge he was facing. "My most dominant thought as I was standing on the edge of...
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